The warm color palette came from the tones of roasted beans and natural textures found in coffee spaces. I paired it with bold, structured typography to balance the friendly illustration. This project was about finding that middle ground between fun and refined.
I wanted to create a roastery brand that feels playful yet grounded. The idea began with the fox and grew into a series of illustrations centered around coffee. I wanted the brand to inspire curiosity and a feeling of excitement.
Rofox
Passion Project
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